CASE STUDY
Innovation sprint for major FMCG snacks brands
The business challenge:
The brand lost its leadership as new competitors introduced more innovative products. While still respected, it was seen as traditional, with a product range that hadn’t evolved to meet changing consumer tastes.
How we helped
Leading edge ideation techniques
We created inspiration spaces based on consumer trends, inspiration from other categories and international leading edge markets.
Harnessed the power of a cross functional workshop
We designed and led a two-day workshop with a cross-functional team to secure stakeholder buy-in and validate idea viability. Consumers were actively involved in co-creation, helping to refine and strengthen concepts.
Utilised consumers within the workshop to drive speed
Undertook business viability assessment to ensure that the concepts were do-able and desirable from a business perspective
Outcome
100+ concepts generated
12 prioritised concepts to take into quant testing and development
New sub-category concepts, new consumer group specific concepts, and new to the world ideas for growing the category.
Pipeline for next 5 years that will take the brand back to category leadership
We'd love to be your thinking partner!
Contact us today to start your strategic journey.