About Flightpath

Strategic Marketing & Innovation to Drive Business Growth

We are a team of seasoned marketing and innovation experts dedicated to helping businesses grow, transform, and achieve measurable success. With decades of experience collaborating with top Australian and global brands, we specialize in strategic brand development, breakthrough innovation, and results-driven business acceleration.

From brand positioning to cutting-edge innovation and seamless execution, we integrate into your business to provide expert guidance and hands-on support. Our tailored strategies unlock your full potential, ensuring long-term growth and competitive advantage.

Why choose us?

  • Icon of Document with Magnifying Glass

    Transparent

    No black box, no surprises at the end, always clear and consistent communication. We work openly, sharing our thought processes in a way that means, as our client, you maintain ownership, have a full understanding of what is done and learn along the way.

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    Bespoke

    There is no one standardised way of approaching innovation or creating winning brand strategies. Different challenges require different approaches. Projects are 100% tailored to your growth challenge.

  • Icon of light bulb with amber glow and crimson leaves growing within

    Creativity you can commercialise

    Our approach is often creative, and our solutions are not bulk standard. However one thing we always keep at the heart of our thinking is that the end result needs to be commercially viable

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    Complexity into simplicity

    We bring fresh perspective and do the deep thinking and distillation to simplify the complex for you.

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    Real expertise

    We have been in your shoes. We use this expertise to build, guide and deliver your projects at the speed you need.

Who are we?

  • Portrait of Londa Rebetzke, Co-founder and Director of Flightpath Strategy

    Londa Rebetzke

    CO-FOUNDER & DIRECTOR

    Londa is a highly experienced hands-on FMCG innovator, having worked in companies such as Lion Nathan, Coca-Cola, Mars, Kimberly-Clark and SAB Miller. Holding a genuine passion for innovation, Londa helps companies to identify opportunities to grow through innovation, consulting on projects as diverse as alternative plastic water containers for Danone in Indonesia, through to helping GSK to fast-track their oral care business in Japan. Londa's unique strength is in combining consumer insights with commercial acumen to deliver genuine results.

    londa@flightpathstrategy.com
    +61 421 345 410

    LinkedIn
  • Portrait of David Rebetzke, Co-founder of Flightpath Strategy

    David Rebetzke

    CO-FOUNDER & DIRECTOR

    With over 20 years of brand experience across the world, Dave has an exceptional track record of delivering strong business and brand growth within major multinationals such as Colgate Palmolive, Nestle and Unilever. David is known for simplifying the complex and converting consumer insight into sustainable growth. He has a strong passion for understanding everything about the consumer and crafting ideas that can deliver for them and the business.

    david@flightpathstrategy.com
    +61 435 860 044

    LinkedIn

  • "Flightpath Strategy was key in delivering a strong nutritional campaign for Australian Beef. David’s 20+ years of experience ensured content that engaged consumers while clearly communicating beef’s benefits."

  • "Innovation is key to our growth, and Flightpath has been fantastic in accelerating our agenda. Their fresh, consumer-led thinking has pushed category boundaries, opening exciting new opportunities."

  • “Flightpath Strategy helped our board set a clear and actionable strategy to scale up Australian Vinegar over the next few years. They were able to apply their experience at large multinationals to a smaller business like ours to great effect."

Contact us.

londa@flightpathstrategy.com
+61 421 345 410

david@flightpathstrategy.com
+61 435 860 044