CASE STUDY
Creating a new brand for Australian Vinegar
The business challenge:
Australian Vinegar aimed to scale its business by developing a consumer-facing brand capable of launching in major Australian supermarket chains and expanding into Southeast Asia.
In a market dominated by imported Italian brands, the challenge was to create a unique and compelling brand that would resonate with consumers.
How we helped
Inspiration and creation of 5 brand propositions
We reviewed the competitive landscape in the Australian and overseas markets to inspire ideas and create brand propositions we tested with consumers in multiple cities
We worked collaboratively with the customer
At every stage we involved Australian Vinegar, engaging them in the process from start to finish. This enabled speed and quality of delivery.
Turned conceptual thinking into reality
We brought our ideas to life in the form of packaging design that we tested with consumers to get their feedback
Outcome
The Australian Vinegar Co. was born as a real brand that could be sold into Australian supermarkets. The work was then turned into compelling customer presentations and as a result raged in large Australian retailers as well as sparking interest from South East Asia
We'd love to be your thinking partner!
Contact our team today to start your strategic journey.